When poetry took over the Tube to ask commuters not to be d*cks.
To inspire better travel behaviour, I created a live event: a week of poetry in stations across the city. Thirteen 'Poets in Residence' performed, wrote daily messages, made tannoy announcements and even wrote poems for commuters. It generated 6.2 MILLION IMPRESSIONS with £0 media spend and ended up on BBC News at 10.
