How do you convince people who aren’t fit, to race for life?
Everyday people may not be athletic, rich or famous but they’re doing something way more important and deserving of the world’s recognition. They’re helping to beat cancer.
CRUK
10” Stings
The whole design world made to look like the backplates worn by racers
THIS IS RACE FOR LIFE
This wasn't the first campaign I have done for Race for Life. This was my first campaign for them. We interviewed real participants about their inspiration, during the race itself.
The campaign drove half a million more people to the website.