How me and Idris Elba used Football to tackle Ebola
We turned the spotlight from Africa's beloved football stars to the real heroes—the health workers. By having footballers symbolically pass on their hero status, we celebrated the true champions fighting Ebola.
300 million earned impressions • 27 million views • CLIO Silver, PR • Cannes Lions Shortlist • PRWeek Global Campaign of the Year Finalist
CASESTUDY
Two Films, One Mission.
One big campaign film to be played out in stadiums throughout the Africa cup of nations. The 2nd, the most inspirational tutorial for washing your hands you’ll likely ever see.
Father 1st. Footballer 2nd.
A few years later that charity got in touch again. No Idris and no money but a real problem with fathers in Africa not letting their kids be vaccinated due to superstition.
We took one of Liberia’s star strikers (a dad) and made it clear to the fathers of Africa where the priority should lie.